Scents bring back memories, but you can’t have memories if you stay on your couch.
It’s time to encourage the ones who get out of their comfort zone.
D I S C L A I M E R !
(OOH) After our public disclaimer, we go outside. No dare is too small.
To launch the campaign, we will organise competitions and reward any dares taken.
On social, users will be able to ask the one and only Steve-O to complete a list of #undonedares.
